Fixing Jcpenney
> Who?
> What?
> Where?
> When?
> Why?
> How?
Jcpennney is down falling as they know it and so far they have made it worse for themselves to gain back their shoppers.(http://www.dailyfinance.com/2013/08/05/jcpenney-kraft-food-executive-win-back-shoppers/) Penney amassed nearly a billion dollars in losses and its revenue dropped 25 percent for the fiscal year that ended Feb. 2 in the first year of the failed transformation strategy. Jcpenney failed when they had a chance to win back their entire shoppers but that did not take advantage of it. They hired Ellen DeGeneres to be their spokesperson for their upcoming commercial. Once the public found out about this a page on Facebook called a million moms wrote “By jumping on to the pro-gay bandwagon, Jcpenney is attempting to gain a new market and in the process will lose customers with traditional values and have been faithful to them over all these years… The majority of Jcpenney shoppers will be offended and will choose to no longer shop there.” Even after being scorn for being Gay, Ellen took it upon herself to have a chat about it on her show when the public saw how calm and collected she handled things and replying to the mean comment by saying “I stand for honesty, equality, kindness, compassion, treating people the way you want to be treated and helping those in need. To me, those are traditional values. That’s what I stand for.” (http://newsfeed.time.com/2012/02/08/ellen-degeneres-addresses-anti-gay-one-million-moms-group/) people obviously fell in love with Ellen once again. Then Jcpenney comes up with a commercial that was just not good enough after Ellen said all the things they needed to build a magnificent commercial to bring back their customers.
Jcpennney is down falling as they know it and so far they have made it worse for themselves to gain back their shoppers.(http://www.dailyfinance.com/2013/08/05/jcpenney-kraft-food-executive-win-back-shoppers/) Penney amassed nearly a billion dollars in losses and its revenue dropped 25 percent for the fiscal year that ended Feb. 2 in the first year of the failed transformation strategy. Jcpenney failed when they had a chance to win back their entire shoppers but that did not take advantage of it. They hired Ellen DeGeneres to be their spokesperson for their upcoming commercial. Once the public found out about this a page on Facebook called a million moms wrote “By jumping on to the pro-gay bandwagon, Jcpenney is attempting to gain a new market and in the process will lose customers with traditional values and have been faithful to them over all these years… The majority of Jcpenney shoppers will be offended and will choose to no longer shop there.” Even after being scorn for being Gay, Ellen took it upon herself to have a chat about it on her show when the public saw how calm and collected she handled things and replying to the mean comment by saying “I stand for honesty, equality, kindness, compassion, treating people the way you want to be treated and helping those in need. To me, those are traditional values. That’s what I stand for.” (http://newsfeed.time.com/2012/02/08/ellen-degeneres-addresses-anti-gay-one-million-moms-group/) people obviously fell in love with Ellen once again. Then Jcpenney comes up with a commercial that was just not good enough after Ellen said all the things they needed to build a magnificent commercial to bring back their customers.
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