Women in advertising
In our history women didn’t have any rights, in the 1800‘s was when they started to fight for their rights. Of course it wasn’t until after the 1960-70’s that they started getting somewhere. Some things that they fought for was the same educational opportunities, career opportunities with equal pay, playing in sports, freedom of choice, & shelters for abused children and women. Sexism in advertising was still everywhere. Women have always been expected to fill specific gender roles as the cleaning, cooking, or child-bearing sex machine. Today’s society has most certainly evolved to where such discrimination is extremely discouraged and looked down upon.( http://womeninads.weebly.com/history.html) During those times all advertisements were referring women as perfect housewives. Advertising has a lot to do with how our society see’s beauty in the early 1960’s beauty was a light skinned women because it meant you were not a women from the working class and a curvy figure which the complete opposite of what advertising made beauty be like to this present day girls want to have a skinny figure and tanner skin. But a lot has changed since then. Not only are women in advertising they are come up and direct the ads. Advertising needs women, women is like a secret weapon to the advertising world. Most of the ads today have a lot of sex appeal to get the audience’s attention. There are still many arguments about women in advertising. Women get offended when a commercial comes on about a women not being able to do what a man can do. Recently there was an ad about women struggling to buy cars without a man. Women don’t need men to go car shopping because now they have to this website called TrueCar that helps them find a great car. Women were not too happy to hear how sexist the commercial was. Obviously there Is still some issues with women in advertising.
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