Ethics & Advertising
Ethics in advertising is a very challenging subject. You
have to learn how to advertise something that is hazardous without making any
of the 100’s of million people watching get offended by the ad. People are
always watching and looking for your failures for example we have an ad for alcohol
, its shows people having fun, having a great time but then it never shows
a person in the commercial drinking the
product. They also never show commercials of hard liquor even though beer have
the same chemicals as hard liquor. Why?
Because they want to make it ethical to the viewers. But there are still
many people that disagree with their ethical choices like the MADD (mothers
against drunk driving). Back in the days all you needed to do was seduce a
person to buy something. But since then
cultures and communities have matured and advertising have learned a lot from
the people. Consumers have become a lot smarter they want to have more information,
entertainment and they want the truth.
So advertiser had no choice but to learn that seducing a customers was just the beginning because now in days the truth is what sells. Advertising for tobacco has become stricter over the years, there was an ad where Ronald Reagan was talking about the health benefits of a cigarette brand. Now there are barely any ads for tobacco and when you buy a pack of cigarettes there is a warning on the box. One of the very most important ads on Television would be the Prescription drugs. In the old days the patient buying the prescription drugs didn’t know about that specific drug until the doctor told them about it. But now we see a lot of commercials about drugs we can buy at our close by pharmacies such as Tylenol, Advil, Nyquil, & Pepto-Bismol. But some audience still complained about the ads. The felt that they were only giving the good that can come of it like your headache goes away, you can finally get some sleep because you’re not coughing anymore, & your stomachache goes away. Those are all the positive effects that happened but they did not mention all the side effects that could happen and that caused a lot of controversy. So now all the commercials we see also include all the side effects that go with it. Which is good because now the consumers know a lot more about what they are buying. So when it comes to ethics in our advertising today, it has to be beneficial to the makers and the public.
So advertiser had no choice but to learn that seducing a customers was just the beginning because now in days the truth is what sells. Advertising for tobacco has become stricter over the years, there was an ad where Ronald Reagan was talking about the health benefits of a cigarette brand. Now there are barely any ads for tobacco and when you buy a pack of cigarettes there is a warning on the box. One of the very most important ads on Television would be the Prescription drugs. In the old days the patient buying the prescription drugs didn’t know about that specific drug until the doctor told them about it. But now we see a lot of commercials about drugs we can buy at our close by pharmacies such as Tylenol, Advil, Nyquil, & Pepto-Bismol. But some audience still complained about the ads. The felt that they were only giving the good that can come of it like your headache goes away, you can finally get some sleep because you’re not coughing anymore, & your stomachache goes away. Those are all the positive effects that happened but they did not mention all the side effects that could happen and that caused a lot of controversy. So now all the commercials we see also include all the side effects that go with it. Which is good because now the consumers know a lot more about what they are buying. So when it comes to ethics in our advertising today, it has to be beneficial to the makers and the public.
http://www.aef.com/on_campus/classroom/speaker_pres/data/3001
http://www.cnn.com/2008/BUSINESS/07/08/jwt.answer/
http://www.carroll.edu/msmillie/busethics/ethadvertising.htm
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