Tobacco Advertisement
1. Determine the scenario: What happens in this frame? 2.
What is the setting? What are the conditions? 3. Who are the people or groups?
4. What is their point of view around this specific experience? 5. What are
their goals? 6. What are their assumptions? What are their perceptions? 7. Are
there conflicts? Is there cooperation? 8. What are the outcomes?
When you look at this photo you can definitely describe a
couple accompanying each other outside and a lady outside a window. We can see
that they are happy & enjoying their time together. We can also see the
gentlemen is trying to take the cigarette from her hands because he wants to
smoke it. They also seem to be having a conversation the man says “Winston
tastes good!” and the lady in the window is saying “like a cigarette should!”
which is implying that this brand is very clean flavor that everyone should
enjoy. I also imagine them saying this because of their competitors. This gives
us a picture of the lifestyle of cigarette brand Winston. They also describe how
clean it is saying its snow-white filtered. In the description it lets us know
that the star of the Bob Cummings show on NBC says that it’s America’s favorite
and his too. They have the buyers thinking that because the star from the Bob
Cummings show likes it, they should try it. When saying these things gets the
attention of the readers and seduces them to buy their product. The advertisers
have to assume that the public’s wants them to describe the pros of buying this
product. The man wanting to take the cigarette from his partner indicates that
it does taste good. The other women is reassuring them that, that’s how a
cigarette should taste like unlike all the other ones. I think that this is a great example of an advertisement answering all the right questions.
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