EOC Week 1: VW Lemon

Volkswagen Lemon

The 1960’s was when creativity really started being important to society. This all started with a man named Doyle Dane Bernbach, the man who changed the way people saw advertising forever. After knowing how WWII affected the U.S and that these cars were manufactured in Wolfsburg, Germany Mr. Bernbach toke his chances.   This ad campaign was very difficult for Bernbach considering that the Volkswagen was Adolf Hitler’s preferable vehicle. Not only because of WWII but because there were other automakers making bigger cars for families that were getting bigger because of the baby boom.               

Back in the day’s ads lacked a lot of persuasion but then what Bernbach did with the VW ad campaign was that he made it so that the consumer can feel emotion towards it and could relate and want to buy it. Which really did work. He thought about the idea “Think Small” which was a great comeback to the other competing companies making bigger vehicles. In the ad it has a picture of a VW Beetle and the description says” The chrome strip on the glove compartment was blemished and it had to be replaced.” This is basically telling the buyers that they wouldn’t give them less than what they paid for even though they might not even notice if anything is wrong with the vehicle they would not sell it until it’s perfect. Mr. Bernbach also makes it clear to the readers that there are father more employees working there then cars so that they all get checked thoroughly before getting shipped off. 
               
They definitely got the attention of many people which makes this Ad so unforgettable and one of the greatest campaigns in 10 decades. This became such an impact in the 60’s that industry professionals call it the creative revolution. Everyone that is in advertising should know about this amazing historical change in the advertising industry.