Week 8: EOC 10 different fonts

It’s so safe that it’s dangerous!

It’s so safe that it’s dangerous!

It’s so safe that it’s dangerous!

It’s so safe that it’s dangerous!

It’s so safe that it’s dangerous!

It’s so safe that it’s dangerous!

It’s so safe that it’s dangerous!

It’s so safe that it’s dangerous!

It’s so safe that it’s dangerous!

It’s so safe that it’s dangerous!

Week 7 EOC: The Pitch

The Pitch

2014 Range Rover Sport is one of the newest range rover’s on the market today and is also the top seller of the U.S last year.  They also added amazing new features to this new Rover. Like a 2 wheel drive system that analyzes the terrain ahead some examples are general, grass, gravel, snow, mud, ruts, and sand. They also reduced the weight of the range rover 800 pounds less. Makin it a lot lighter and way faster. It’s a lot longer, wider and lower. This Rover maybe a lot faster than the others but this car is also family friendly. 2 hidden pop up seats in the back row for more children or you can hide the seats making the back more spacious to put luggage or groceries in the back. The Range Rover is making it a lot safer and easier to ride a car with blind-spot monitoring, forward-collision sensing, cross-car traffic detection, and parallel-parking assists. Not only is it safe but you can make it your own unique style. You can choose your own engine and there are a variety of different models of the car with different features and you gets to choose which one is more suitable for you. This car is designed to be one of the most dynamic/contemporary cars and also to have “Drive Me!” written all over it when you lay your eyes on it for the first time. This car is perfect for the parents who like to have a little fun.  It’s definitely a family car by day and a sports car by night.

EOC Week 5: Fixing Jcpenneys

Fixing Jcpenney

 

   > Who?

    > What?

    > Where?

    > When?

    > Why?

    > How?

Jcpennney is down falling as they know it and so far they have made it worse for themselves to gain back their shoppers.(http://www.dailyfinance.com/2013/08/05/jcpenney-kraft-food-executive-win-back-shoppers/)  Penney amassed nearly a billion dollars in losses and its revenue dropped 25 percent for the fiscal year that ended Feb. 2 in the first year of the failed transformation strategy. Jcpenney failed when they had a chance to win back their entire shoppers but that did not take advantage of it. They hired Ellen DeGeneres to be their spokesperson for their upcoming commercial. Once the public found out about this a page on Facebook called a million moms wrote “By jumping on to the pro-gay bandwagon, Jcpenney is attempting to gain a new market and in the process will lose customers with traditional values and have been faithful to them over all these years… The majority of Jcpenney shoppers will be offended and will choose to no longer shop there.” Even after being scorn for being Gay, Ellen took it upon herself to have a chat about it on her show when the public saw how calm and collected she handled things and replying to the mean comment by saying “I stand for honesty, equality, kindness, compassion, treating people the way you want to be treated and helping those in need. To me, those are traditional values. That’s what I stand for.” (http://newsfeed.time.com/2012/02/08/ellen-degeneres-addresses-anti-gay-one-million-moms-group/) people obviously fell in love with Ellen once again. Then Jcpenney comes up with a commercial that was just not good enough after Ellen said all the things they needed to build a magnificent commercial to bring back their customers.

EOC Week 4: Women in advertising

Women in advertising

 

 

In our history women didn’t have any rights, in the 1800‘s was when they started to fight for their rights. Of course it wasn’t until after the 1960-70’s that they started getting somewhere. Some things that they fought for was the same educational opportunities, career opportunities with equal pay, playing in sports, freedom of choice, & shelters for abused children and women. Sexism in advertising was still everywhere. Women have always been expected to fill specific gender roles as the cleaning, cooking, or child-bearing sex machine. Today’s society has most certainly evolved to where such discrimination is extremely discouraged and looked down upon.( http://womeninads.weebly.com/history.html) During those times all advertisements were referring women as perfect housewives. Advertising has a lot to do with how our society see’s beauty in the early 1960’s beauty was a light skinned women because it meant you were not a women from the working class and a curvy figure which the complete opposite of what advertising made beauty be like to this present day girls want to have a skinny figure and tanner skin. But a lot has changed since then. Not only are women in advertising they are come up and direct the ads.  Advertising needs women, women is like a secret weapon to the advertising world. Most of the ads today have a lot of sex appeal to get the audience’s attention. There are still many arguments about women in advertising. Women get offended when a commercial comes on about a women not being able to do what a man can do. Recently there was an ad about women struggling to buy cars without a man. Women don’t need men to go car shopping because now they have to this website called TrueCar that helps them find a great car. Women were not too happy to hear how sexist the commercial was. Obviously there Is still some issues with women in advertising.

EOC Week 3: Tobacco Advertisement

Tobacco Advertisement

1. Determine the scenario: What happens in this frame? 2. What is the setting? What are the conditions? 3. Who are the people or groups? 4. What is their point of view around this specific experience? 5. What are their goals? 6. What are their assumptions? What are their perceptions? 7. Are there conflicts? Is there cooperation? 8. What are the outcomes?

When you look at this photo you can definitely describe a couple accompanying each other outside and a lady outside a window. We can see that they are happy & enjoying their time together. We can also see the gentlemen is trying to take the cigarette from her hands because he wants to smoke it. They also seem to be having a conversation the man says “Winston tastes good!” and the lady in the window is saying “like a cigarette should!” which is implying that this brand is very clean flavor that everyone should enjoy. I also imagine them saying this because of their competitors. This gives us a picture of the lifestyle of cigarette brand Winston. They also describe how clean it is saying its snow-white filtered. In the description it lets us know that the star of the Bob Cummings show on NBC says that it’s America’s favorite and his too. They have the buyers thinking that because the star from the Bob Cummings show likes it, they should try it. When saying these things gets the attention of the readers and seduces them to buy their product. The advertisers have to assume that the public’s wants them to describe the pros of buying this product. The man wanting to take the cigarette from his partner indicates that it does taste good. The other women is reassuring them that, that’s how a cigarette should taste like unlike all the other ones. I think that this is a great example of an advertisement answering all the right questions.

EOC Week 2: Examples of Ethics in Advirtising

Ethics & Advertising

Ethics in advertising is a very challenging subject. You have to learn how to advertise something that is hazardous without making any of the 100’s of million people watching get offended by the ad. People are always watching and looking for your failures for example we have an ad for alcohol , its shows people having fun, having a great time but then it never shows a  person in the commercial drinking the product. They also never show commercials of hard liquor even though beer have the same chemicals as hard liquor. Why?  Because they want to make it ethical to the viewers. But there are still many people that disagree with their ethical choices like the MADD (mothers against drunk driving). Back in the days all you needed to do was seduce a person to buy something.  But since then cultures and communities have matured and advertising have learned a lot from the people. Consumers have become a lot smarter they want to have more information, entertainment and they want the truth.
So advertiser had no choice but to learn that seducing a customers was just the beginning because now in days the truth is what sells.  Advertising for tobacco has become stricter over the years, there was an ad where Ronald Reagan was talking about the health benefits of a cigarette brand. Now there are barely any ads for tobacco and when you buy a pack of cigarettes there is a warning on the box.  One of the very most important ads on Television would be the Prescription drugs. In the old days the patient buying the prescription drugs didn’t know about that specific drug until the doctor told them about it. But now we see a lot of commercials about drugs we can buy at our close by pharmacies such as Tylenol, Advil, Nyquil, & Pepto-Bismol.  But some audience still complained about the ads. The felt that they were only giving the good that can come of it like your headache goes away, you can finally get some sleep because you’re not coughing anymore,  & your stomachache goes away. Those are all the positive effects that happened but they did not mention all the side effects that could happen and that caused a lot of controversy. So now all the commercials we see also include all the side effects that go with it. Which is good because now the consumers know a lot more about what they are buying. So when it comes to ethics in our advertising today, it has to be beneficial to the makers and the public.  

http://www.aef.com/on_campus/classroom/speaker_pres/data/3001

http://www.cnn.com/2008/BUSINESS/07/08/jwt.answer/

http://www.carroll.edu/msmillie/busethics/ethadvertising.htm



EOC Week 1: VW Lemon

Volkswagen Lemon

The 1960’s was when creativity really started being important to society. This all started with a man named Doyle Dane Bernbach, the man who changed the way people saw advertising forever. After knowing how WWII affected the U.S and that these cars were manufactured in Wolfsburg, Germany Mr. Bernbach toke his chances.   This ad campaign was very difficult for Bernbach considering that the Volkswagen was Adolf Hitler’s preferable vehicle. Not only because of WWII but because there were other automakers making bigger cars for families that were getting bigger because of the baby boom.               

Back in the day’s ads lacked a lot of persuasion but then what Bernbach did with the VW ad campaign was that he made it so that the consumer can feel emotion towards it and could relate and want to buy it. Which really did work. He thought about the idea “Think Small” which was a great comeback to the other competing companies making bigger vehicles. In the ad it has a picture of a VW Beetle and the description says” The chrome strip on the glove compartment was blemished and it had to be replaced.” This is basically telling the buyers that they wouldn’t give them less than what they paid for even though they might not even notice if anything is wrong with the vehicle they would not sell it until it’s perfect. Mr. Bernbach also makes it clear to the readers that there are father more employees working there then cars so that they all get checked thoroughly before getting shipped off. 
               
They definitely got the attention of many people which makes this Ad so unforgettable and one of the greatest campaigns in 10 decades. This became such an impact in the 60’s that industry professionals call it the creative revolution. Everyone that is in advertising should know about this amazing historical change in the advertising industry.